I was looking through an old issue of MacAddict (#12, August 1997) and found mention of a utility that is an ad-blocker.
I don’t know when I thought ad-blocking on the web started, but I would have guessed probably 5-10 years later than this.
![](https://blog.aaroneiche.com/wp-content/uploads/2024/02/Screenshot-2024-02-15-at-10.03.16-AM.png)
I was looking through an old issue of MacAddict (#12, August 1997) and found mention of a utility that is an ad-blocker.
I don’t know when I thought ad-blocking on the web started, but I would have guessed probably 5-10 years later than this.